Hi, need to submit a 3000 words paper on the topic Army Marketing Shift: Snafu or Effective Exercise.

Hi, need to submit a 3000 words paper on the topic Army Marketing Shift: Snafu or Effective Exercise. Snafu stands for “Situation Normal All Fouled Up” and refers to an otherwise normal event that turns into a disaster. This paper analyzes the shift in late 2006 of the U.S. Army’s marketing slogan from “An Army of One” to “Army Strong”. Marketing slogans are used in advertising as a very good way to deliver an intense and strong message to the customer so that s/he decides to read the rest of the ad. Slogans also help in mind recall by instilling an image that sticks.

The U.S. Army has had a long string of successful and effective slogans since it became an all-volunteer force in the early 1970s: “Today’s Army wants to join you” (1971-73), “Join the people who’ve joined the Army” (1973-79), “This is the Army” (1979-1981), “Be all you can be” (1981-2001), and “An Army of One” (2001-2006).

The new slogan that would be tried out in the next two years with an optional extension for another three years actually has two related tag lines” “There’s strong, then there’s Army strong” and “It’s a strength like none other”. The main reason cited by the Army for the marketing shift was its failure to meet its recruitment target in 2005, a trend that had already been somewhat predicted by declining recruitment figures since 2003.

Essentially, while Army recruitment is similar to any normal company that wants to hire people to work for it, its critics cite one major difference: if you work for the Army, you would have to be ready to risk your life for your employer. It can be argued that the Army is not much different from companies that hire people for dangerous work in underground mines, offshore oil rigs, or outer space, so why are people not willing to work for it?

Ironically, the word “strategy” comes from the Greek word strategos meaning “art of the general” and implies its initial application in warfare (Watson, 1993, p. 26). It is therefore easy to make the ‘wrong’ assumption that Army executives are proficient in strategic planning not only how to win battles and the war, but also how to get people to work for it.

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Order instructions:please do not type out the prompts and answer them


  • Extra features: Abstract page

Order instructions:Please do not type out the prompts and answer them directly but use them as a guide as to what to include in the paper. The interview questions are an exception, those should be written out in an interview format.

In addition to the instructions in the attachment, you must use the following text as a source.

“Bell, M. P. (2012). Diversity in organizations. Mason, OH: South-Western”


Compose a 3000 words assignment on screening procedure for retinopathy of prematurity. Needs to be plagiarism free!

Compose a 3000 words assignment on screening procedure for retinopathy of prematurity. Needs to be plagiarism free! This study aimed at a critical analysis of literature on whether ROP screening is painful and distressing to the infant and the role of topical anaesthetics, oral sucrose and other methods like swaddling and nesting in reducing pain during the screening. The sources included journals and MEDLINE articles from 1989-2005. Only studies, which showed a clear outcome, were included. Those studies, which included very small sample size and indefinite outcomes, were excluded.

1. Pupillary dilatation with either Guttae cyclopentolate 0.5% or Guttae cyclopentolate 0.5% with guttae phenylephrine 2.5%. Weaker solutions such as cyclopentolate 0.2% in combination with phenylephrine 1.0% may also be used. All mydriatic eyedrops should be instilled at least 30 minutes prior to examination.

A mixture of tropicamide 0.5 % & phenylephrine 2.5 % may also be used, which is instilled 3 times at intervals of 10 minutes for 1 hour before the scheduled examination. Tropicamide has lesser side effects when compared to cyclopentolate, and thus, may be preferred (Azad V, Pal N, 2005.)

The use of an eyelid speculum and scleral indentor is not mandatory for routine screening. Applying a speculum is optional for experienced physicians (Azad V, Pal N, 2005). However, they are widely used and allows visualization of the most

peripheral regions of the retina, which is important in determining whether the nasal retina is fully vascularized (i.e. zone 2 or 3). Preferably, topical anaesthetic eye drops are instilled prior to inserting the eyelid speculum. But the choice of using a local anaesthetic is personal (Azad V, Pal N, 2005.)

The presence of a neonatologist is a must to handle any emergencies like bradycardia or a decrease in oxygen saturation. Care must be taken to make sure that the baby has not had a feed immediately before the exam since the baby might vomit or aspirate, especially if cyclopentolate is used as the mydriatic.

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Bus 402 small business management | BUS 402 – Small Business Management | Strayer University


Assignment 2: Feasibility Analysis
Due Week 6 and worth 135 points

“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check to see whether your idea, as originally conceived, needs to be modified, refocused, or changed dramatically. (Or perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough & Cornwall, 2015, p. 237).

With this assignment, you will be addressing the fundamental question: Does this business have profit potential?

Referring to the same business you either started or purchased in the first assignment, write a three to four (3-4) page paper in which you:

  1. Conduct a feasibility analysis in which you research:
    1. Industry and Market Feasibility
    2. Product or Service Feasibility
    3. Financial Feasibility
    4. Entrepreneurial Readiness
  2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.)
  3. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

  • This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer University courses. Please take a moment to review the SWS documentation for details (more information and an example is included in the Strayer Writing Standards left menu link).
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Describe and analyze the necessary activities and key decisions to start a small business.
  • Use technology and information resources to research issues in small business management.
  • Write clearly and concisely about small business management using proper writing mechanics.

Hello, I am looking for someone to write an article on Critical and Reflective Practice: Human Thought. It needs to be at least 2750 words.

Hello, I am looking for someone to write an article on Critical and Reflective Practice: Human Thought. It needs to be at least 2750 words. Different scholars and theorists over time have made their opinions vocal on this subject matter, and there are a few specific scholars and analysis models that are of particular importance and influence. Critical thinking is one issue that is included within the form of human thought which is considered to be of particular importance as well, and again there are many different opinions and explanations that are put forth onto this matter as well. Critical thinking does, after all, manifest itself in the arts, humanities, and sciences, and all of this is truly crucial to the subject of human thought overall. Reflective practice is a relative issue here, and there are basically two different dimensions to reflective practice, and two models in particular which are involved – the Johns’ model of reflective practice, and the Schon’s model of reflective practice. By discussing all of this as well as any and all other key and related issues, we will be able to come to a much more informed and knowledgeable understanding on the subject of human thought as a whole, as well as on the matters of critical thinking and reflective practice and how these two subjects are related to the psychological aspect of human thought. This is what will be dissertated in the following.

Human thought is a psychological issue which is incredibly complex, and to which many different subjects are contained within. In more recent years, a new discipline has arisen, which argues that human behavior can be understood in terms of evolutionary processes, and critical thinking is considered as being an incredibly intricate and significant part of human thought overall. In fact, critical thinking is something which is considered as having an on-going concern with the problems that are inherent in human thinking, and “It includes, but is not exhausted by the mental process of analyzing or evaluating information, particularly statements or propositions that people have offered as true.&nbsp.

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Compose a 2000 words assignment on why is security so difficult to define. Needs to be plagiarism free!

Compose a 2000 words assignment on why is security so difficult to define. Needs to be plagiarism free! The retired person needs financial security that will see them through their old age without being dependent on an absent or unwilling sibling. The society as a whole needs security from control over other alien societies. The religious beliefs that one follows need protection from influence and attack from other faiths and beliefs. Politically, every individual and society as a whole needs security from attack from other countries which includes protection from unacceptable forms of governance. The religious and multiracial mix seen in many advanced societies has also given rise to the protection of individual and religious/racial sections within a society due to increasing levels of intolerance from other sections. Hence, the complexity of today’s world coupled with growing global interaction (intended and unintended) has made the issue of security quite complex and difficult to define. Old threats like direct attacks (traditional war) have sort of disappeared and are now replaced by new ones like terrorism and financial control. This paper is a review of security with regard to politics in today’s complex world. It is really an explanation as to why security in today’s world is difficult to define due to many factors.

Various connotations of political security: It is interesting to note that the concept of political security has changed over the years. Ask a person a hundred years back about security and the reply would inevitably be a blatant attack from another country. Probably, the earliest or even classical notion of security was the use of military force rather than on any ideology. “The classical definition of security studies is the study of the threat, use, and control of military force” (Hentz & Bas 3). But this&nbsp.perception has changed to a large extent as the following views illustrate. In a sense, the word military force has been relegated to a position of lesser importance. &nbsp.David Lake (as quoted by de Mesquita et al) defines security with a dual point of view – “one, freedom from the risk of death or impairment from violence by those external to the state, and two, the ability to accumulate wealth free from external coercion” (Mesquita et al 498). This definition appears to give a broad picture of security, but the authors state that it should be narrowed down because of the following reason. A nation can attack another state as a deterrent to possible attacks from the latter.

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Cis 500 assignment: the presentation

See Attachment

Assignment 2: The Presentation

Congratulations. Your project has been staffed and you are about to meet with the team for the first time. Initial impressions are important and you’ll need visuals for your presentation. Create a slide show (in PowerPoint or similar software) in which you address the following, in this order:

1. Goals: What the project hopes to accomplish.

2. Critical Success Factors: Identify at least 4 different stakeholders; for each, list at least 2 things that the stakeholder requires in order to deem the project successful.

3. Acquisition strategy: Should the system be built in-house, created by a contractor, purchased offthe-shelf and customized, or leased as a service? Explain your rationale.

4. Resources: For in-house development, what people/skills are required and what development lifecycle do you recommend? Otherwise, identify 3 candidate organizations that can deliver the system.

5. System functions: In a table format, summarize the types of users for the system; the business reason(s) each would use the system; the ways that the system supports each of these needs; and how this support differs from the current system.

6. Connectivity: Provide a diagram that shows how the system will connect to the other information systems and what data flows among them.

7. Security: List the most serious cybersecurity threats and vulnerabilities of the new system. Suggest strategies to address them.

8. Mobility: Identify the system’s capabilities for mobile use.

Include a title and summary slide. Use one slide for each of the 8 points above. Include speaker notes or audio narration that explains each slide more fully.

Complete 6 pages APA formatted article: Running a Small Business in Papua New Guinea.

Complete 6 pages APA formatted article: Running a Small Business in Papua New Guinea. In a narrower sense, developing strategies on how to market or launch a small business in Papua New Guinea requires a detailed data in order to come up with a productive plan. Primarily, Papua New Guinea is a country that is rich in natural resources. However, the exploitations have been weighed down by the high cost of industrialization and the system of land title has been vague in which landowners are hard to identify. The basic livelihood of the people in Papua New Guinea is said to be agriculture. Through this, people could take advantage of what available resources are at hand and use it to develop a productive business.

Thus, providing a technique and ways on how to market a small business in the country is a good point. Small businesses like an eatery or a small restaurant, a food shop, and the like will then be evaluated on how to effectively market with the consideration of the global financial crisis. As an example, since the country is rich with agricultural products, a small restaurant business will be used in order to show some techniques on how to effectively manage and market its products and services. But generally, the strategies in order to market small businesses can cover almost all the business type and it just depends on how it will be managed.

As a small business owner, you should engage in the areas of marketing, customer service, human resource management and of course managing the whole business effectively. Small business financing and strategies on how to expand the business should be considered in order to market your small business in the midst of the global financial crisis. Like how to expand the business through the customers, explaining the importance of the target market, and knowing the grounds for establishing a small business.

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Need an research paper on case of stockholm syndrome. Needs to be 2 pages. Please no plagiarism.

Need an research paper on case of stockholm syndrome. Needs to be 2 pages. Please no plagiarism. The normal animal response to danger is either flight or fight. When we get hurt, we either run away, or we try to beat what hurt us. When those fail, we are left helpless at the mercy of whoever is threatening us. There are many reactions to such a situation. It can range from rage, to tears, or even withdrawal. One of the most interesting reactions to helplessness is attachment to the captor. This is what happens in Stockholm syndrome.

According to a news report by Jennifer Donelan (2011), an 11 year old girl named Jaycee Lee Dugard was kidnapped on June 1991. She was found through an investigation on August 24, 2009, 18 years later. She had been raped and held captive by a sex offender and his wife, bearing two daughters within the time of her capture. She admitted to feelings of dependence on her captors, and when her daughters were born, fear, which kept her from effecting an escape.

One could argue that she was a child when she was kidnapped and that she was powerless to do anything about it. This is the main reason why Stockholm syndrome is prevalent in children. A child is powerless against an adult and is easier to convince of the kidnapper’s ‘goodness’ since children are dependent in nature. At first that was so, but as the abduction went on, she was given many opportunities to ask for help. She was allowed outside more than once and even had access to a telephone and email. During the initial questioning when Garrido was brought into custody, Ms Dugard (under the name “Allissa”) even said, “he was a changed man” and that he was a “great person” who was “good with her kids” (Allen, 2009)

According to de Fabrique, Romano, Vecchi and van Hasselt (2007), “Stockholm syndrome is a paradoxical psychological phenomenon wherein a positive bond between hostage and captor occurs that appears irrational in light of the frightening ordeal endured by the victims” (p. 12). There are many ways to do this, but essentially, four things need to happen to make the victim like the captor: The victim is given no means of escape and depends on the captor for basic needs as well as the victim’s life. the victim is cut off from the outside world with only the captor as a source of information and communication. the victim is threatened and most likely hurt to show them that the captor has the power to do so, making the victim come to the conclusion that making the captor less angry is safer. Usually, it involves deprivation, beating, death threats, rape or almost any show of force that can frighten the victim enough to be desperate. and lastly, the captor shows some degree of kindness to the victim. This is essential because it humanizes the captor and makes him out into something other than a bad man. In an isolated area where there is only that one person whom you rely on for everything, an act of kindness makes him look like a good person even though he was the one who kidnapped you. The whole process would leave the victim bruised and battered physically, emotionally and psychologically.

Whether stockholm syndrome comes about as the intention of the kidnapper or not, the victim is still on the losing end of the deal. This is not just limited to kidnappings and children. Whenever there is a battered wife hoping that her husband will be nicer if she cooks right, or if a child starts to follow the orders of a bully, there is a shade of stockholm syndrome in all abusive relationships. When there is no where to go and no means of escape from pain, the mind tries to find a way to reduce the pain, even if it means becoming a slave to your abuser. It is never the victim’s choice. It is part of human psychology.


Allen, N. (2009, Nov 5). Jaycee Lee Dugard showed signs of Stockholm syndrome. The Telegraph. Retrieved from http://www.telegraph.co.uk/news/newstopics/jaycee-lee-dugard/6509828/Jaycee-Lee-Dugard-showed-signs-of-Stockholm-syndrome.html

de Fabrique, N., Romano, S. J., Vecchi, G. M., & Van Hasselt, V. B. (2007). Understanding Stockholm syndrome. FBI Law Enforcement Bulletin, 76(7). Retrieved from http://www.fbi.gov/stats-services/publications/law-enforcement-bulletin/2007-pdfs/july07leb.pdf/at_download/file

Donelan, J. (2011, Jul 8). Jaycee Dugard recounts horror of 18 years in captivity. ABC News. Retrieved from http://www.wjla.com/articles/2011/07/jaycee-dugard-recounts-horror-of-18-years-in-captivity-63386.

Simple logistic regression in spss (1 independent variable & 1

  DUE 12/22 7 PM EST




 Assignment: Simple Logistic Regression in SPSS (1 Independent Variable & 1 Dependent Variable) 


In this Assignment, you apply what you learned to answer a social research question using logistic regression.

To prepare

· Review the dataset (Attached)

· Construct a research question based on one of the dataset.


· Use one independent variable and one dependent variable to conduct your simple logistic regression analysis.

· Remember that your dependent variable must be dichotomous/binary.

· Think about how you might use the odds ratio in your analysis to simplify the interpretation of your results.


The Assignment

Use SPSS to answer the research question you constructed. Then, compose a 1- to 2-paragraph analysis in APA format including discussion of if the predictive relationship is statistically significant and the odds ratio and what it means.

Be sure to include your data output with your analysis. compliant write-up of a binary logistic regression analysis.